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The Insights Discovery methodology uses a simple and memorable four color model to help people understand their style, their strengths and the value they bring to the team.

We call these the color energies, and it's the unique mix of Fiery Red, Sunshine Yellow, Earth Green and Cool Blue energies, which determines how and why people behave the way they do.

Features include:
✔  Improve team productivity
✔  Increase personal effectiveness
✔  Boost sales performance
✔  Introduce a common language

What is Insights Discovery?

The Insights Research team have spent over two decades measuring the quality of Insight Discovery items and refining the evaluator to ensure that it offers the highest standard it can be across 30+ languages globally. 

You can find more detail on their validation process, the measurement criteria, and performance against which it has been tested by downloading the fact sheet below.

Is this Reliable?

The Insights Discovery model is based on the extensive research of Swiss psychologist Carl Jung and one of his leading students Dr Jolande Jacobi. After a brief, but thorough, questionnaire, The model uses four colors to represent observable behavioral patterns which are measured by the Insights Discovery evaluator, which when completed produces your Insights Discovery Personal Profile.

How Does this work?

When individuals have a deep comprehension of their own strengths and areas for growth, your organization can soar to new heights. At the end of the day, people can only maximize their existing strengths and address their challenges effectively if they possess a true understanding of what those strengths and challenges are. That's where our expertise comes into play.


Why Insights Discovery is a leader in Development

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- Martin Turecky

"I had an opportunity to partner with Kristin Cooper on preparing and delivering team development program for my leadership team. Her work and results are exceptional.We can clearly see the impact of those workshop on our business performance."

- Sojo Johnson

“Kristin is a dynamic Trainer. The energy that she brings and her ability to engage her audience is outstanding. Kristin has in-depth knowledge in the Learning and Development environment and brings a strong ability to deep dive into an individual’s behaviors as it relates to themselves and others”

"My team and myself have benefited from each session, discovering new views, shifting paradigms, and deepening our understanding and effectiveness on how we perform together. We can clearly see the impact of those workshops on our business performance."

- Martin Turecky

- Ally Pelchat

"The knowledge and experience Kristin equipped me with have proven to be immensely valuable, and I was able to immediately implement them in my role as a marketing professional. I wholeheartedly recommend Kristin and her exceptional skills to individuals across various fields."

- Jade Carney

"I've witnessed the transformative impact of Kristin's coaching many times throughout the years. She really takes the time to understand the team and adapts her sessions based on their dynamics, culture, and challenges. This personalized approach has inspired growth not only in the participants, but the organization at large!"


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